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Ministry GoalsThe Ministry has three long-term goals that will contribute directly to the government's New Era vision of hope and prosperity for all British Columbians: 1. Improving our competitive position in the national and international economy. This goal focuses on enhancing British Columbia's business climate by developing strategies to improve the province's relative competitiveness in key areas of the economy. 2. Increasing economic development throughout British Columbia, particularly in the Heartlands. This goal focuses on fostering economic growth and diversification in all regions and sectors of the province. 3. Marketing British Columbia as a preferred place to live, visit, invest and do business. This goal focuses on strategic marketing to distinguish British Columbia from its competitors, and communicate the province's advantages and opportunities to potential visitors and investors alike.
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