Message from the Minister of State and Accountability Statement
It is an honour to lead ActNow BC, the world’s most aggressive health promotion platform.
British Columbia is one of the healthiest regions in Canada but we are still faced with a growing epidemic of obesity in children. In fact, if we continue on this path, the next generation of children may not live as long as their parents. The purpose of ActNow BC is to remind us of the basics: enjoying a family walk or climbing the stairs at work, adding an extra fruit at breakfast or introducing a new vegetable at dinner, quitting tobacco and taking extra care to ensure healthy pregnancies. We want everyone to enjoy the best of good health.
ActNow BC acknowledges that improving the health of British Columbians requires leadership beyond one ministry or one government or agency. Indeed, our success hinges on the collaborative efforts of many partners to create an environment where the healthy choice, is the easy choice.
I am the Minister of State for ActNow BC, and under the Balanced Budget and Ministerial Accountability Act, I am accountable for achieving the following results for 2008/09:
- initiate and monitor the implementation of an ActNow BC Action Plan;
- with input from other ministries, monitor and support the evaluation of ministry-led initiatives aimed at ActNow BC targets;
- manage a public awareness campaign for ActNow BC and its message of choosing an active and healthy lifestyle;
- facilitate partnerships with the broader public sector, including schools, health authorities, colleges and universities and with persons in the private sector in order to achieve ActNow BC goals; and
- report on the results referred to in paragraphs (a) to (d) to the Government Caucus Committee on Social Development.
Honourable Gordon Hogg
Minister of State for ActNow BC
February 19, 2008
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